Commercial Analytics
Unlock the power of your sales data
Uncover valuable business & customer insights from the data that drives your Ag Retail organization.
Achieve greater visibility, enable data driven decisions and uncover previously hidden revenue opportunities.
- Would you like to have a complete view of every aspect of your customer base?
- Be able to understand and unlock their full potential and ensure you can maximize their spend?
- Have reliable insight into what they are buying, and importantly, what they are not, and identify the biggest opportunities for your sales team to focus their efforts on?
- Would you like to be able to easily answer questions around forecasting & profit levels and better understand sales activities and performance?
- Use insights to establish, share and implement best practice across the business?
Powered by Proagrica’s advanced data integration and engineering capabilities Commercial Analytics extracts, combines and standardizes existing data from Ag Retailers key systems, surfacing valuable insights in a practical way.
Commercial Analytics provides a platform that actively supports Ag Retailers in driving business strategy, enabling the identification of revenue and profit opportunities, and supporting the more effective direction of sales team activities and execution.
Commercial Analytics delivers actionable insights through five use case focused modules
Customer Insights
A complete and up-to-date view of your customer sales data. Uncover opportunities and make informed, data-led decisions, that drive revenue growth.
Customer insights provides a consolidated and reliable view of customer information. A single point of reference from which to make informed decisions on business and customer strategy, driving revenue and strengthening customer relationships.
- Identify cross-sell and up-sell opportunities and maximize customer spend
- Segment customers by size, buying profiles or even progressiveness, enabling a more strategic approach to selling
- Visualize and understand trends and metrics around customer loyalty, prevent customer churn before it happens
Sales Team Insights
Achieve greater visibility of sales team performance and activity. Maximize the selling potential across your business.
Sales team insights presents an array of reliable and accurate metrics focused on sales team performance and sales activity. Helping you to use your data to set and execute the best sales strategy possible.
- Enable a data-led sales strategy and support business growth through informed decision-making
- Drive and reward high performance sales teams
- Easily provide sales teams with up to date and accurate customer information
- Empower your teams to track their performance and take charge of their own success
Sales Insights
A consolidated, automated and reliable view of sales data. A single source of truth for sales reporting, uncovering up-to-date and accurate business insights.
Sales insights enables the detailed exploration of sales data through a consolidated, automated and reliable view. A vital source of data from which to drive strategic planning, execution, and the tracking of business performance against targets.
- Establish a reliable and consistent view of business wide sales data
- Empower your entire business with accurate, up-to-date and easily accessible metrics and reporting
- Unlock the insights needed to learn from the past, be effective in the present and build a strategy for the future
Product Positioning
Gain greater visibility of product positioning throughout your order to invoice workflow. Identify inefficiencies, be proactive and improve cash flow
Product positioning provides reliable and up to date reporting over the entire booking to order to invoice workflow. Enabling up-to-date visibility of the value held at various stages, and making it easy to identify potential risks to cash flow.
- Visibility into overdue invoices; identify patterns of late payment, prevent bad debt before it happens.
- Understand where value is really held in your workflow. Address inefficiencies and improve customer order fulfilment.
- Consistently and reliably compare metrics year on year, understand performance and identify opportunities.
Pricing Insights
Enable visibility and tracking of pricing and profit margin levels across your business. Actively manage margins to drive profit.
Pricing Insights provides reliable and accurate insights into pricing variations and profit margins. Uncover all the data necessary to identify problematic pricing practices, build a solid pricing framework and manage profit margins more easily.
- Understand pricing variations by tracking min, max and mean prices across multiple product groups and organizational levels
- Uncover the data needed to establish a pricing strategy or implement a pricing framework for your sales team that you can track throughout the season
- Understand and manage your profit margin; where are you making the most profit and where are margins tight?
- Direct your sales team to sell higher margin products or reassess pricing or purchasing decisions to increase margin
How do we deliver Commercial Analytics?
Learn about how we combine our leading integration capabilities, data engineering expertise and powerful analytics platform to deliver practical commercial insights for our customers
Data integration
By utilizing our data integration technology, Interlok ™, we can easily connect to key business systems to enable the extraction and communication of data. Whether you use an off the shelf ERP or CRM system, or have a custom built solution, our integration technology can make the information held within them accessible.
The Interlok™ Integration Framework is an event-based framework designed to enable architects to rapidly connect different applications, communication standards and data formats to deliver an integrated solution that is modular in approach and highly scalable.
Data standardization
By standardizing the combined data set we work to build a consistent and reliable foundation from which to perform analytics and derive insights. The combination of different data sets from across a business enables far greater visibility of commercially valuable insights and trends.
Data cleansing and enrichment
Data from different systems is rarely consistent, or 100% complete. By cleansing and enriching data we can identify and manage anomalies, and ensure any data gaps are identified and solved. This process ensures that there is a reliable and accurate data pipeline in place for analysis.
Analytics and insights
Commercial Analytics provides easy-to-use visualizations of your data, presenting valuable insights previously difficult to uncover. The various modules within Commercial Analytics are designed around key Ag Retail operations and metrics such as customer insights, sales insights, and sales team insights. These modules enable retailers to finally achieve a consolidated view of key business data, that can be used to drive both day-to-day activities and wider business strategy.
The Agility platform is the combination of data engineering technology and expertise that Proagrica uses to integrate and shape disparate data sets into a reliable, accurate and more valuable source of insights for Ag Retailers. The Agility platform applies data engineering in a way that specifically addresses the unique and widespread challenges of agricultural data and systems.
We take a step-by-step partnership approach when engaging with Ag Retailers, allowing us to understand your circumstances, and your objectives, so we can ensure we maximize the value delivered by Commercial Analytics.
Learn more below.
Learn about how we delivered Commercial Analytics for a leading Ag Retailer
Why work with Proagrica?
Choosing the right partner to deliver strategically important technology initiatives is vital. Learn why Proagrica is best placed to help Ag retailers achieve their data & analytics objectives.
Integration capabilities
Many organizations share the same ambition, to have accurate, up to date and reliable analytics available from which to make the right strategic and tactical business decisions to drive their organization towards profit and growth.
At Proagrica we understand the importance of building a solid data pipeline. Not only do we understand it, we have the technology and capabilities to build it.
Our integration expertise enables us to combine systems and data that have previously sat independent of each other. Combining and standardizing data sources through our data engineering capabilities allows a wider, more valuable, range of insights to be surfaced for the greatest commercial impact.
Data integration and quality are fundamental to analytics.
Strategic partnership, a step-by-step approach
The scope for data and analytics within agriculture can be very wide, and the number of companies offering data solutions to the market is only growing. Being able to trust that you are working with the right partner is vital for any retailer looking to drive long term digital strategies to grow profitability.
We value greatly our relationships with clients, and that is why at Proagrica we take a long term, partnership approach when helping organizations unlock value from their data through the deployment of Commercial Analytics.
We take a step by step approach, starting by understanding the objectives of the business and the current landscape of systems and processes in place. Through close cooperation we put in place the technology and data management required to build a reliable and accurate data pipeline. From this foundation we continue on the journey to surface valuable insights through our Commercial Analytics platform that align with our clients objectives.
Business Continuity
At Proagrica we focus on helping Ag Retailers maximize their profitability and promote even stronger customer relationships.
We understand the Ag Retail world, and are aware that many ways of working, systems, and processes are integral to a retailers day-to-day operations, performance and customer relationships.
Our approach therefore concentrates on enabling you to extract greater value from the systems and processes you already have in place, not trying to replace and re-build core infrastructure and ways of working.
We work with clients to understand their system and process landscape, along with their end objectives and goals. Through our leading integration technology, data engineering capabilities and vast experience in agriculture we provide a solution that does not force change, but that unlocks and delivers real insights and value from existing systems and data sources.
Integrity, trust and independence
The value of data is not to be underestimated, and quite rightly there are sensitivities in the industry around the sharing and storing of agricultural data.
At Proagrica we believe trust and integrity is key when dealing with data. Without either element we cannot hope to secure long term valuable relationships. As such we ensure we adhere to the tightest data security protocols possible. We also work with our customers to support them in managing access and entitlement as a priority so the right people have access to the right data.
Additionally Proagrica is independent of the agricultural supply chain, meaning there is no link to any other entity in the market, again reinforcing our integrity as a provider of data solutions. Our only aim is to support our customers in their business goals.
And as part of RELX, a global provider of information-based analytics and decision tools with a market cap of over $45billion, we are an established and well funded organization, not a start up looking to find it’s place in the market with short term ambition and funding.
Agricultural expertise
Agriculture is playing catch up to other industries when it comes to progressiveness in terms of data and analytics.
There is good reason for this, agricultural data is complicated, often manual in nature and making full use of it has not been at the forefront of the industries development throughout its history.
At Proagrica however we are fully focused on changing that. We are continually working on how we can make the data within the industry better connected, delivering more valuable insights, and driving business growth and profitability.
That is why our solutions are specifically designed for agriculture, and target the key problems and challenges faced by Ag retailers.
Our experience has been gained through working with organizations across the industry, leaving us uniquely placed as an agriculturally focused and experienced technology company, not a technology company trying to fit to agriculture.
Get in touch and discover more about how Commercial Analytics can unlock value from the data that drives your business
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