Commercial Analytics:
Sales Insights


A consolidated and reliable view of sales data. A single source of truth for sales reporting, unlocking up-to-date and accurate business insights.  

Sales insights enables the detailed exploration of sales data through a consolidated, up-to-date and reliable view. A vital source of data from which to drive strategic planning, execution, and the tracking of business performance against targets.


  • Establish a reliable and consistent view of business wide sales data
  • Empower your entire business with accurate, up-to-date and easily accessible metrics and reporting
  • Unlock the insights needed to learn from the past, be effective in the present and build a strategy for the future

Aggregated view of sales

Visibility of reliable and up-to-date sales data from across an organization can be a challenge if the data is not held centrally in a consistent format.

This can adversely impact strategic insight and planning, increasing the difficulty of reacting to challenges in an informed way when they arise. 

However, bringing sales data together and providing a reliable and consistent view can have a significant positive impact on the business.

Ag Retailers with such a view of sales data have the ability to identify trends and patterns, take appropriate action and make informed decisions.

This also enables Ag Retailers to set and implement strategy based on reliable sales data from across the organization, as well as investigate and react to sales performance at a regional or store level.

Put analysis in everyone's hands

Due to difficult-to-use systems and the complexity of bringing data together, it can often be only a handful of trained “super users” that can compile reports and deliver insights to the business. Even then, it can be a slow and manual process. This prevents insights making their way to the right people at the right time.

Sales insights democratises this process, providing easy to use dashboards and intuitive interfaces, allowing everyone across the organization to have access to the sales information and metrics that they need, when they need it, to be most effective.

They can structure the data as required to answer their questions, grouping by different time periods and dimensions such as store, region or product.

Our access and entitlement system also gives the business control over who sees what data, ensuring only the necessary data is made available, and sensitive information is secure.

Past, present and future

At an operational level it is challenging for Ag Retailers to have full visibility of what is happening currently, analyze and understand previous sales trends, and simultaneously plan a business strategy for the future.

This is only made more challenging when the data and insights necessary to carry out these tasks are not available. It can mean they are slow to react in the present and have a limited amount of time to plan for the future. 

Sales insights can give store and regional managers the insights they need to learn from the past, be effective in the present and build a strategy for the future.

Sales insights can inform forecasting and purchasing – which supports better order fulfilment, allowing Ag Retailers to take advantage of better purchase prices when available.

Ag Retailers can also compare current sales performance to previous years in-season, analyze trends and assess where there may be gaps that need addressing, focusing attention where its needed.

Looking back at previous seasons can also enable comparison between performance of previous years with where they want to be in the future. This enables more effective strategic planning to address the gap between the two, supporting business growth for years to come.

Key Features


  • Sales insights provides an array of widgets to interrogate and explore sales data.
  • Providing a consolidated, up-to-date and reliable view of sales data.
  • Configurable dashboard enables visualization and exploration of sales data to give vital business visibility.
  • Can be utilized as a vital source of data to drive strategic planning and execution, and the tracking of business performance against targets.
  • High level business visibility at the click of a button.
  • No more reliance on manual, inaccurate, out of date reporting.
  • Supports proactive and reactive, data-driven decision making rather than “gut-feel”

Key Metrics


  • Sales and booking totals (by store, region, product etc)
  • Invoice explorer (flexible configuration of sales data)
  • Visibility of sales trends and patterns (Y-O-Y comparisons)
  • Sales progress against forecast / target
  • Profit margin tracking (by store / region / product / product group / customer segment)
  • Invoice tracking (status, open invoices, average days to pay)

Get in touch and discover more about how Commercial Analytics can unlock value from the data that drives your business